What's the story? Whatever the goal of your presentation; promotion of a business, the passing/gathering of information or just plain old entertainment, you have a story to be told. Too often in this fast paced medium it seems that the delivery technologies (frames, Java, plug-ins, push . . .) eclipse the point . . .
to deliver your message.
D-3 gets to the point, then embellishes with technology,
keeping in mind your audiences' level of digital sophistication
for ease of use & maximum enjoyment.

btw - our preferred piece of web tech is for its usability, versatility & invisibility